Thursday, July 28, 2011

Open Studio with BY BOE.

As BY BOE prepares to unveil our Fall Collection lookbook, we find it fitting to invite you into our studio.  Seeing where inspiration begins and styles are created gives a greater understanding of the BY BOE aesthetic, and we are so lucky to have our friend, designer Lotta Jansdotter, show our studio to you.

A self-trained artist, Lotta Jansdotter has much in common with BY BOE designer Annika Salame:  both hail from Sweden, studied interior design in NYC, + left their studies to pursue their true design dreams (in Brooklyn!).

In her gorgeous new book, Open Spaces, Lotta goes behind the scenes + shows us the studios of 24 artists from her favorite cities: Stockholm, Brooklyn, + Tokyo.  The beautiful pages bring the reader into the intimate workshops (+ living spaces!) of some of the world's most creative minds.

(A charming ETSY interview with Lotta about her own studio!)

Thursday, July 21, 2011

Lucky Deal of the Day for FRIDAY!

Lucky readers will get an extra lucky break tomorrow, when they receive 50% off one of by boe's most popular styles! 

Our addictive, stackable, mix + match-able Leather Band Rings are crafted by hand in NYC + sealed with a 14kt gold-filled band.  Available in an 11 gorgeous colors, they are striking worn singly or when mixed + matched.  We especially love how adding a little leather ring gives vintage heirloom jewelry a fresh feel!

Be sure to visit Lucky's website tomorrow for this fabulous discount code!

Wednesday, July 20, 2011

BY BOE's Edgy Hoops in Real Simple!

As lovers of simple + exquisite design, by boe cannot help loving Real Simple Magazine!  We are thrilled the admiration is mutual, with Real Simple editor Julee Wilson featuring our Large Overlapping Hoop Earrings in August's story on edgy hoops!

A cosmopolitan update on the classic hoop, this sophisticated earring is available in the featured size as well as a smaller version.  A signature by boe style, our earrings are crafted by hand in NYC + available in both sterling silver + 14kt gold-filled.

For more inspiring design, pick up Real Simple at your local magazine stand + add Julee Wilson's "Simply Stated" to your blog feed!

Thursday, July 14, 2011

Emma Watson wears BY BOE

With Harry Potter Fever in full frenzy, we cannot get enough of the gorgeous Emma Watson!  At every press event, she shines in such a sophisticated, yet playful way (oh, to be British!).

We could not be more excited to have this intelligent, beautiful, talented fashionista wearing our very own Reminder Bow Earrings in this August's SEVENTEEN Magazine.

These sweet earrings are handmade of 14kt gold-filled or sterling silver in NYC.  Perfectly chic, playful, and girlish, by boe has an entire collection of bow jewelry (stay tuned for some amazing new styles coming this Fall!).

Hear more about SEVENTEEN's Cover Shoot with Emma Watson in this behind-the-scenes video!

Friday, July 8, 2011


This morning, an exclusive sale opened to Hautelook members:  BY BOE's most popular styles are currently available for 50% off their retail price! 

Join Hautelook now (it's free!) to shop before we sell out!

This exclusive sale at Hautelook runs until 8am on Monday, July 11.  Shop now + don't miss out on this amazing opportunity!