french elle's must have? by boe!

The French are known for their impeccable style, so we were not surprised to see their latest "must have" was from by boe! 

Mia Reva carries by boe in France, where our braided leather rings caught the eye of French Elle editors. 

Check out Mia Reva's darling website for lots of other sweet styles!

by boe at LA FASHION WEEK!

The amazing designers behind LAMIXX have chosen by boe jewelry to accessorize their runway show at LA Fashion Week!

LAMIXX is a gorgeous collection of modern clothing that is timeless yet perfectly on trend! We think by boe + LAMIXX will be perfect partners, and could not be more excited to see how the collaboration turns out!

Stay tuned for photos from the show! If you're in LA, be sure to check out Project Ethos + get tickets for tomorrow's show!

lucky breaks on by boe!

Lucky Magazine always has an eye for the hottest places to shop, and this month's Lucky Break discount is for one of our retailers, 80's purple!

Besides carrying a great selection of by boe jewelry, this online shop is filled with fun, cutting-edge pieces by designers like LAMIXX (whose models will be wearing by boe on the Project Ethos runway in LA this Friday, October 22)!

Enter code LUCKYBREAKS3 to receive 35% off your purchases at 80spurple.com. This code is valid until December 2, 2010. Enjoy!

by boe on victoria's secret angels

When it comes to sexy, beautiful, feminine women, Victoria’s Secret Angels are the ultimate. Everyone at by boe was delighted to see our jewelry on these gorgeous, glamorous supermodels!

Our luxurious Slip Knot Necklace looks amazing on Candice Swanepoel.

It looks like Angels like our sweet Reminder Bow collection—Candice and Miranda Kerr are wearing our Reminder Bow Necklace and Bracelet!