by boe shop.

Did you know by boe has their own flagship boutique in New York City’s SoHo? It’s our favorite neighborhood full of beautiful (and delicious!) delights!

Our cozy store is located at 172 Prince (between Thompson & Sullivan) & we’d like you to take a tour!


Our storefront.


Walls full of strikingly simple, easy-to-wear jewelry, and lots of gorgeous vintage Swedish pieces (designer Annika Salame bring back the best from trips to her homeland).

Please come visit us soon! Mention this blog entry, and you’ll receive 10% off your jewelry purchase until October 1st!